Since November, Year 13 students Ted Baker and Isaac Griffin have been working on developing a marketing strategy as part of their Applied Business Coursework. In line with exam board requirements students are asked to put together a theoretical strategy, however with the help of Kier Construction, Tretherras Students have had the opportunity to put a real life marketing strategy in place, with the aim to help to get Construction into schools across the southwest, and potentially, the UK.
On the 24th of March, Ted and Isaac pitched their final ideas in front of Project and Marketing Managers from Kier Construction and Group Training Officer from Cornwall Construction Training Group, hoping to sell what they had come up with. The hard work paid off with their proposal being highly valued. As a result, their marketing strategy is being taken forwards from here. Initially rolling out as a trial in the local area, it will then move out around the country.
Project Skills Co-Ordinator at Kier Construction, Mr Paul Nicholls commented, ‘It was a pleasure to witness the students presentation at the end of this project. You couldn’t fail to be impressed by their professionalism and attention to detail. Their enthusiasm was clear for all to see – well done.’
Mr Dave Nicholls, Lead Teacher of Applied Learning and Business Studies at Newquay Tretherras explained, “Working alongside Kier on this project has been an exciting opportunity for both Ted and Isaac, and something which has exposed them to the real world of marketing in a world wide organisation. I couldn’t be more proud of the work which the two chaps came up with, and look forward to continuing to work alongside Kier on future projects from here onwards.”
Following their successful presentation, Ted and Isaac have now been invited to the regional office in Truro to present their ideas, offering them a further chance to impress Kier representatives.
Publicity and Corporate Responsibility Manager Kate Ellis, who has been following the project commented, “I just want to say a HUGE thank you to Isaac and Ted for their wonderful presentation. I was truly blown away and hugely impressed by their level of professionalism and the attention to detail on the research, analysis and proposal. Two outstanding business students who I am sure both have a successful career ahead of them.”